Chipotle & A&W
SEO Audit
By: Ryan Cone
Through the analysis of Chipotle and A&W SEO's, Chipotles page load time was significantly faster than A&W's as this is a huge factor when determining SEO. As well, Chipotle had a vast majority of keywords that helped make the search easier for the users. Below are screen captures of anchored texts:
Table Overview:
With both Chipotle and A&W both SEO's vary. With Chipotles use
of colors, it catches the readers eyes as well as well the use of more keywords,
indicates it has a slightly more used seo. Its page load time is faster than A&W and has a better social media presence than A&W. On the other hand, A&W has a very simple based layout but does not have any social media presence.
Google Trends:
Google Trends Insights:
For my
google trends, I decided to look at Chipotle and A&W to see how they
compared in the fast food industry. As far as results go, A&W seem to be a
more visited fast food industry while Chipotle is just lower. Over the past 12
months, you can see that the fast industry continues to rise.
Latent Semantic Indexing Keywords:
Chipotle
·
chipotle menu
·
chipotle mexican grill order form
·
chipotle fax menu pdf
·
chipotle order menu
·
chipotle order form pdf
·
chipotle menu download
·
chipotle menu items
·
chipotle catering menu prices
·
what is making people sick at chipotle
·
chipotle file a complaint
·
chipotle contamination 2015
·
chipotle food poisoning 2015
·
chipotle illness outbreak
·
chipotle health issues
·
chipotle e coli states
·
chipotle e coli source
·
chipotle food poisoning 2015 california
·
chipotle order form download
·
chipotle catering menu download
·
free burrito from chipotle
·
all chipotle stores closing march 2016
·
chipotle printable coupons 2016
·
free chipotle printable coupons
·
free burrito at chipotle
·
ways to get free chipotle
A&W
·
a and w restaurant locations
·
a and w menu canada
·
a and w hours
·
a w shuck s
·
what does a&w mean
·
a w root beer menu
·
a and w coupons canada
·
a&w canada
·
a and w
·
kfc and a&w locations
·
a and w coupons 2015
·
a w root beer coupons
·
a&w coupons 2016
·
a and w locations
·
a and w root beer
·
a&w restaurant near me
·
a and w breakfast menu
·
a and w coupons
For both
fast food companies, use of location, menu and coupons both play a factor in
their LSI keywords findings.
Summary:
Chipotles strengths
are its use of colors to catch the readers eyes as well as well the use of more
keywords, indicates it has a slightly more used seo. A&W strengths are its
layout and call to action and how it really stick out to incise the consumers
they are trying to reach out to. The keyword sentences “Fast food”
are found for both companies. Other
observations are that when searching for content using the keywords: Fast food, Location etc,
Chipotle ranked slightly lower as when searching for content using the
keywords: Fast food,
Location etc, A&W is ranked slightly higher. The two sites have the same concept in terms
of layout and design in common but they are different in that the chipotle
website as more appeal and with that appeal, attracts more consumers to
continue to stay on the page.
Conclusion:
In the fast
food industry, Chipotle and A&W have very similar SEO and website layouts. Using
keyword sentences throughout their sites like Fast food,
Location “In my opinion the overall winner of this SEO Search
analysis is Chipotle Mexican Grill.
APA
Citations:
A&W. (2015). Fast food. Retrieved from http://www.aw.ca/
Chipotle. (2016).Fast
food. Retrieved from https://www.chipotle.com/
Google. (May
2016). Google trends. [Chipotle,
A&W, fast Food]. Retrieved from https://www.google.ca/trends/explore#q=chipotle%20mexican%20grill%2C%20a%20and%20w%2C%20fast%20food
LSIGraph. (May 2016). LSIGraph
keyword generator [Fast Food]. Retrieved from http://lsigraph.com/
No comments:
Post a Comment