Monday, 6 June 2016

A&W's Innovative Idea

Content Marketing Idea
A&W Canada
By: Ryan Cone

Creation of Campaign: A&W
An idea that came to mind was creating a new burger at Christmas and all burgers bought that day, the money would be donated to Sick kids!

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Audience for this project is all fellow A&W followers on social media but as well as new and potential consumers that would follow the brand as well.

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ALT TEXT: AW BURGER Picture                                    ALT TEXT: SICK KIDS Picture

This idea will launch on December 25th 2016 (Christmas)

Social Strategies:

Launch on Facebook,Twitter and Instagram to promote brand. Hopefully receive significant number of likes, follows, tweets, retweets etc.


This will impact the audience as because this is on Christmas and involving charity so hopefully through awareness you donate to a good cause in reference to the holiday season of giving.

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