Content Marketing Idea
A&W Canada
By: Ryan Cone
Creation of Campaign: A&W
An idea that came to mind was creating a new burger at Christmas and
all burgers bought that day, the money would be donated to Sick kids!
Leave comments below to leave imput:
Audience for this project is all fellow A&W followers on social
media but as well as new and potential consumers that would follow the brand as
well.
A&W TEAMS UP WITH

ALT TEXT: AW BURGER Picture ALT TEXT:
SICK KIDS Picture
This idea will launch
on December 25th 2016 (Christmas)
Social Strategies:
Launch on Facebook,Twitter and Instagram to promote brand. Hopefully
receive significant number of likes, follows, tweets, retweets etc.
This will impact the audience as because this is on Christmas and
involving charity so hopefully through awareness you donate to a good cause in
reference to the holiday season of giving.

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