Fast Food Twitter -Part 2

Popeyes Vs Burger King

Written By: Abdullah Khan

Did you ever wonder how these two fast food chains dominate social media presence on twitter?

Starting off with Burger King and their activity on social media they have a great impact on twitter they have consistency in their posts. Burger King tweets minimum at least once a day and keeps viewers engaged not just through photos but videos and memes as well. Burger King Posts about their promotions for current and new products, they post multiple images and videos such as commercial related content about new deals. Burger King does use the 50/50 rule on all their posts they engage the audience.when tweeting they make sure to send a clear message about the company but at the same time keep the audience engaged by giving them incentive through coupons and deals.  Now switching over to Popeyes and analyzing their twitter they have a slightly different technique, their posts are not as consistent and consecutive they might tweet one day and then again 2-5 days later. When Popeyes tweets they are very engaging with their audience as well they tweet photos promoting their new deals and menu. They keep a humorous page with lots of meme related tweets. They most definitely stick to the 50/50 rule when tweeting because not just do they promote the company but they also keep the followers engaged and interested with  humour and beneficial deals. 

Now looking into recent most popular tweets of both companies Burger King pulls in a tweet with 152 re tweets and 299 favorites this is actually their most recent tweet and I think reason for it being so popular is because it’s the humour/banter when the audience reads about the companies promotion and then reads the humour and it interests them. Now looking at the other side Popeyes their most recent tweet pulled in 3.1k retweets and 1.8k favourites. The reason for this being so popular and being talked about is because they are promoting a new deal so this becomes interesting to readers this brings them benefit that they can save money. Besides the message which is promoting the deal it is complimented by a perfect image of the food leaving followers with watery mouths.

Picture #1 Burger Kings most popular post                        Picture #2 Popeyes most popular post