Chipotle and A&W Twitter

Twitter Analysis

Chipotle Mexican Grill vs A&W Twitter War

By: Ryan Cone

Over the course of this Twitter analysis Chipotle Mexican Grill posts roughly about 3-4 times a week with highly picked images that get followers to like and share their content with friends. With A&W they post about once a month with more video and picture content on new products.

Content shown on Twitter

Chipotle Mexican Grill	A&W
Promotions	Promotions
Text/Content	Text/Content

Even though both brands don’t post as much as other fast food companies, both brands use the 50/50 rule when posting on twitter.

Keywords in posts linking to Brands:

Most Successful Posts for Chipotle and A&W on Twitter

Chipotle:

  

ALT TEXT: example of twitter post                           ALT TEXT: example of twitter post

1,100 Likes                                                    5,200 Likes                                                                        

422 Retweets                                                 3,100 Retweets                                                                                                                                 

 

85 Likes                                                                        87 Likes                                      

 21 Retweets                                                                117 Reweets

These posts were successful because they were short to the point posts that had colorful images to intrigue the viewers to either like, comment or retweet the post. They were also affective cause it had to deal with a promotion of new products or charity considerations.

Data Representation  (On average)

Chipotle

500 likes, 400 retweets

A&W

85 likes, 50 retweets