Digital Marketing – McDonald’s vs Subway Part 3

Digital Marketing – McDonald’s vs Subway Part 3

By: Adam Smithson

Digital Marketing on YouTube

McDonalds

First, let's analyze McDonalds YouTube channel.

McDonalds has:

• 237 thousand subscribers (McDonalds, 2016)
• 38 videos (McDonalds, 2016)
• Uploads a video roughly 5 times a week. (McDonalds, 2016)

McDonalds Youtube Video – McDonald’s: Angry Birds 360 Takeover

This video is about the new Angry Birds toys that McDonalds is releasing. It is a fairly successful video with just over 4.5 million views.  McDonalds does not allow comments on their YouTube page however, so it is impossible to know how many users would comment on their videos. (McDonalds, 2016)

Similar to McDonalds Facebook and Twitter profiles, McDonalds does not follow the 50/50 rule for their YouTube account. Rather, all of the videos that they post are related to McDonald’s restaurants and their food. Their videos are either standard ads, or other videos about their products. (McDonalds, 2016)

Subway

Now let’s take a look at Subways YouTube channel. Their channel has:

• 10.7 thousand subscribers (Subway, 2016)
• 82 videos (Subway, 2016)
•  Uploads roughly 2 videos a month. (Subway, 2016)

Here is one of their recent, more successful videos:

Subway YouTube Video – Thankful for the Subway Carved Turkey and Bacon Sandwich

As you can see this video, posted about a month is about Subways NEW Carved Turkey and Bacon Sandwich. This video has over 245 thousand views. Just like McDonalds Subway does not allow comments for their videos. They also don’t allow any likes/dislikes for their videos. It is possible that this sort of censorship may actually prevent Subway from getting the amount of publicity that they would like to have. (Subway, 2016)

If you are following along, then you shouldn’t be surprised that Subway does not follow the 50/50 rule for their YouTube. They only upload videos that are advertisements about their restaurants. (Subway, 2016)