Marketing Campaign-Part 5

Burger King Summer Drink Campaign

Written By: Abdullah Khan

The new Campaign that is being created is going to be for Burger King. The idea for this campaign is going to be dollar drinks. The idea of implementing this will be for the summer only from May to August basically any size pop will be $1 all summer but only if you subscribe or follow one of the social media channels it will give you a coupon code. The idea behind this will be that summer time its hot everyone wants drinks and gets fast food all year round this will attract consumers to save money. However by mainly having this deal all summer, it will attract consumers through social media because that’s the only way to redeem this code it will be available online only if you follow or subscribe to youtube or twitter. This will be an effective way to give consumers and incentive to follow us by giving them discount as well as benefit us with gaining awareness for the brand.  

The strategy is to push promotion through YouTube and Twitter the reason for using these platforms is because Facebook if you like it that is just page recognition but if it’s on twitter or YouTube the updates are more easily accessible and viewed to consumers on their timelines. Also by using these two social media platforms the goal is to increase awareness by getting more followers and subscribers for the channels. The way we are going to promote on YouTube and Twitter will be through videos and photos to keep viewers engaged through the humour and relatable banter in the ads, they will be interested in the content because they are being benefited with discount code at the end.

We are going to consistently post on these two channels new content with the same message to keep consumers aware of what is happening. The reason for this to be done in the summer is because that’s when the weather is most suitable for these drink deal it becomes more appealing on to top of that our main audience for this campaign will be young adults and teens who have a huge percentage of usage on social media . During the summer it is the best time to grab our targets attention young adult and teens because summer there schedules are more flexible as well and through promotion on social media we can gran their attention and benefit them and at the same benefit the brand.