Popeyes Vs Burger King
Written By: Abdullah Khan
Ever wonder how Burger King and Popeyes promote on YouTube?
First looking into Popeyes
they have active YouTube channel that has been around for approximately 5 years
now, the channel has 1832 subscribers. We can tell from tracking their
posts and views that YouTube is not their main social media platform to
promote. They post videos but not consistently every few weeks or at the
very least, once every 2 months. When looking into all of their content there
seems to be a trend in posts about spices, Popeyes
seems to really emphasize the fact that all of their meats and sauces have
seasoning from all around the world. All of these videos are commercials, some
tend to have more humour but most are just engaging through visuals and keeping
viewers interested through the deals and tasty food. One of the most popular
posts on this channel was a video called “Popeyes
wild Pepper Tenderloins” basically emphasizing the new combo deal that is
now offered and touching on the fact that the spices and seasoning are like no
other. This video pulled in 21 700 views
with 56 thumbs up and 7 thumbs down. I think this video out of
all of the rest was most popular because it was very informative and actually
covered information on spices and where they came from and of course the whole
idea of promoting this new combo.
Now looking into Burger King and their YouTube channel they are fairly new, the
account has been active for roughly one year. Looking into how often new
content is updated they have been posting consecutively once a month for the
past year. This channel has 44 222 subscribers. They have had a good turnout
and following for the past year increasing
views. When looking over recent posts Burger
King posted this one video “McWhopper
Proposal” which was the most viewed video on their channel bringing in 1 714 029 views
which blows away all of Popeyes views who has been on YouTube
for 4x the length that Burger has been on. This video got 8826 thumbs up
and 1 720 thumbs down it was very impactful. This video was about peace
day which was one of the reasons it was so popular on this channel they spoke
about a current event and to top that they wanted to team up with their competitors
and show a message that day with McDonalds, it was a great way to cross market
this video reaching audiences from both brands. They even tried to get a hash
tag trending #burgerwars
Picture #1 Popeyes most popular post
Picture #2 Burger Kings most popular post
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