Analyzing Youtube!
Wendy's vs. Taco Bell
Wendy’s posts twice every 3 days. Recently they have been
posting short, comedic videos about 2 new products. The Power Mediterranean
Chicken Salad and the Jalapeno Fresco Spicy Chicken. At the top of the page
they promote a video, as you scroll down you find the different groups of
related videos. Most recently, the 2 new products previously mentioned, other
new products, and skits for things like the Wendy’s 4 for $4 deal. Taco Bell
has not been active very active in the past few months. The most recent videos
are of people story’s from 2016 Taco Bell foundation. They have also posted
about new products and clever skits involving the Quesalupa.
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| wendys.com |
Wendy’s
- 87 Videos
- 32,211,178 Views
- 49,901 Subscribers
- Links to: Twitter, Facebook, Instagram, Google+
Wendy’s most successful recent video was this one promoting
their new Mediterranean chicken salad. This video is short and funny. It
entices people to try their product in a clever way, and uses donuts to do so…
who doesn’t love donuts.
Taco Bell’s most recent successful video was the
introduction of the $1 morning value menu. This video was short and simple and
got 2 million views and 50 likes. This reached a huge number of people and was
successful because it was short, straight to the point with some comedy.
 |
| tacobell.com |
Taco Bell
- 42 Videos
- 7,052,637 Views
- 47,436 Subscribers
- Links to: Twitter, Facebook, Instagram, Google+, Taco Bell Website
Wendy’s has got Taco Bell beat for Youtube success!
Written By: Stephanie Bagnell
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