Content Marketing Ideas for McDonalds

Content Marketing Ideas for McDonalds

By: Adam Smithson

Marketing a Veggie Burger for McDonalds 

A Veggie Burger is something that McDonalds has been missing for a very long time. As one of the largest fast food chains in the country, McDonalds needs to have food options available for everyone in order to remain as one of the top dogs in the industry.

Target Audience

The target audience will mostly be vegetarians, however health conscious individuals would also be more attracted to eat at McDonalds with a healthier, meat free option. Consumers who frequently eat at McDonalds might also be interested in trying something different than a standard beef or chicken option.

Possible ad for the new veggie burger

Goals

The goal for this campaign is to raise awareness about the new veggie burger. This means that likes on Facebook and Instagram, as well as retweets on twitter will be the measurable factor for success in this campaign.

Advocate campaign for Vegetarianism 

Social Strategy

The strategy for this program will be to post content about the new veggie burger on Facebook, Twitter, YouTube and Instagram. The campaign should kick off in spring because the warm weather seems like an ideal time to launch a veggie burger.  People will be attracted to these ads because a veggie burger is something that McDonalds has never really released. Environmental and animal right groups such as Greenpeace and PETA will rally behind McDonalds for releasing an option that is friendly to our planet.