Digital Marketing - McDonald’s vs Subway Part 1

Digital Marketing - McDonald’s vs Subway Part 1

Written by: Adam Smithson

Digital Marketing on Facebook

McDonalds

McDonalds is a master of using Facebook to promote their brand. Just check out some of these incredible stats about McDonalds Facebook: 

• 64,719,181 likes (McDonalds, 2016)
•  22,454,492 people have “been there” (McDonalds, 2016)
• Averages roughly seven to ten posts a week (McDonalds, 2016

McDonalds Facebook picture. The post states “A Quarter Pounder with cheese to D3, please. How do you put the play in picnic?”

 (McDonalds, 2016)

This post by McDonalds had 44 likes, one share, and two comments.  (McDonalds, 2016) McDonalds does not tend to post coupons or standard ads about their products, however they do post a number of artistic photos of their food, along with certain toys that are currently in their happy meals (such as the new angry bird toys).  (McDonalds, 2016) McDonalds does not post a lot of content that is not related to their products though, so they do not really use the 50/50 rule at all. 

Subway

Like McDonalds, Subway also has a respectable Facebook page. Here’s some of their statistics.

•  26,655,533 likes (Subway, 2016)
• 3,815,985 people have “been there” (Subway, 2016)
• Averages one to two posts a week (Subway, 2016)

McDonalds Facebook picture. The post states “A Quarter Pounder with cheese to D3, please. How do you put the play in picnic?”

(Subway, 2016)

This post by Subway had and astonishing 1,705 likes, 262 shares and 193 comments.  It is important to note however that many of the comments were Subway replying to other comments made by their customers.

Unlike McDonalds, Subway only posts advertisements about their restaurant. In fact a majority of their posts recently have been specifically about the fact that you get a Free 6” Breakfast Sandwich With Any Sub Purchase Before 9AM.  (Subway, 2016). Subway does not adhere to the 50/50 rule, and this could be part of the reason why Subway only has a third of the likes that McDonalds has.  However the simplicity of Subways posts could be the reason why their individual posts get a lot more attention.