Written by: Abdullah Khan
Comparing
both brands inbound links and
account activity Burger King has much more external links than Popeyes. Burger King pulls in at 827 vs
Popeyes who only has approximately 56, both brands have fan pages and
multiple blogs and reviews about the companies however Burger King seems to stay dominant. Looking into hastagify.me some
of the related tags for both brands were;
|
Burger King
|
Popeyes
|
|
Pakistan
|
Fried Chicken
|
|
Whopper
|
Music
|
|
Tim Horton
|
iPhone
|
|
Fast food
|
Wendy
|
Burger King clearly dominates over Popeyes on all social media platforms because of the brand image
itself and the way they have their aesthetic on all platforms. They are
consistent to keep viewers updated with interesting content. Besides that since
Burger King has a large impact on
social media other people make fan pages and review accounts and that increases
their brand awareness as well.
Picture #1 is a perfect example of an unofficial
fan page Picture#2 is an example of a review blog
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