Wendy’s Lemonade Game!

The Wendy's Lemonade Game! 

This campaign is for Wendy’s, and their new summer lemonades. Since they have been promoting them on social media recently my idea is a game with the lemonade. 

The game is going to be set up with links on Facebook and Twitter. Similar to Candy Crush with different Lemonade flavors as the icons. To start conversation and get people talking about it, free lemonade coupons can be won when “free lemonade” icons are thrown in the game. 

This gets our target audience of young adults, talking, sharing and playing the game. It also gets them into the door and trying the new lemonade... once you try it you won’t be able to get enough!

                               

Ice Cold Lemonade!
www.wendys.com

The goal is to get shares on Facebook so the conversation gets started and people get through the door.  This campaign is to be launched in the summer, towards the middle or the end. This will engage my audience because it is fun, easy to play and rewarding if you win! Since the most successful campaigns have been promoting the lemonade this one is sure to be a hit as well!

Written By: Stephanie Bagnell