Round 2: Twitter Accounts

Tweet Tweet!

As mentioned in my last post, Taco Bell has a bigger audience on Facebook, but what about Twitter?

Wendy’s posts many tweets each day. They posts videos, GIF’s and images. Since it is the summer season they are posting a lot about their summer drinks and salads so majority of their posts are promotional. They also take the time to reply back to the tweets they receive by consumers. They continue the conversation. Taco Bell on the other hand posts short, funny sayings/comments to engage their audience. Things like “Let’s guac about it”. They also post images and videos about their products. Like Wendy’s, Taco Bell also takes the time to reply to consumer tweets. Both brands do not use keywords in their recent posts but majority is based of clever lines to engage consumers. However, on Twitter they do use the 50/50 rule. 

The most successful recent tweets from each brand:

                                   

Wendy's Power Chicken Salad GIF
Twitter.com

Wendy’s is a funny GIF that entices you to their new chicken salad. I think it is so successful because it promotes their salad in a clever, laid back kind of way.

                               

Taco Bell Quesalupa Twitter Video 

Taco Bell’s is a short video promoting their new Quesalupa. Like Wendy’s they promoted their new product in a clever way. Creating a short video or image can be successful because it engages with the audience.

Wendy’s has 911.3 thousand followers, Taco Bell has 1.7 million followers… meaning Taco Bell has taken the cake for Twitter as well!

Written By: Stephanie Bagnell