Digital Marketing – McDonald’s vs Subway Part 2

Digital Marketing – McDonald’s vs Subway Part 2

By: Adam Smithson

Digital Marketing on Twitter

McDonalds

Just like McDonalds Facebook profile, McDonalds is also very active on twitter: 

•  Has 158 thousand Tweets (McDonalds , 2016)
•  Is following 14.7 thousand twitter users (McDonalds , 2016)
•  Has 3.2 million followers  (McDonalds , 2016)
• Tweets once to twice a day

Here is one of McDonald’s latest tweets

McDonalds Tweet – Take your time when deciding on your #McPick2 for $5 items. Scrub Back and Forth.

The tweet above, that was posted on may the 24^th was one of McDonalds more successful tweets within the past two weeks. The tweet has 354 likes, and 79 retweets. (McDonalds , 2016)

Like most of McDonalds tweets, this is a promotional tweet about their product. McDonalds does not adhere to the 50/50 rule, because of the fact that they only post promotional material about their restaurant.  Most of their tweets are advertisements, or tweets just talking about their food though. A majority of their tweets are also very interactive. (McDonalds , 2016)

Subway

Subway is active on twitter, and makes good use of promoting their brand.

• Has 35 thousand tweets (Subway, 2016)
• Is following 33.2 thousand twitter users (Subway, 2016)
• Has 2.3 million followers (Subway, 2016)
• Tweets roughly five times a week (Subway, 2016)

Subway Tweet – Want a little free advice? Get a FREE 6” #SubwayBreakfast sandwich with any sub purchase in May!

The tweet above was posted on May 20^th. Like most of Subways recent tweets and Facebook posts, it is an add about their new breakfast promotion. This post has 229 retweets, and 849 likes.  (Subway, 2016) Subway does not follow the 50/50 rule. Almost all of their tweets are advertisements that they have tweeted out. Similar to Subways Facebook post featured in part 1, this add may have been more successful than McDonalds post due to the fact that they do not post a much, and because it is about a pretty great deal.