Digital Marketing – McDonald’s vs Subway Part 4

Digital Marketing – McDonald’s vs Subway Part 4

By: Adam Smithson

Fan Pages, Influencers and Inbound Links

McDonalds

One of McDonald’s greatest strengths is that it has a number of “Fan Pages” or related links. Just check out this chart from Hashtagify.me about the top influencers for #McDonalds:

Hashtagify for McDonalds

The top influencer, ActualidadRT has close to 515 thousand followers! (Hashtagify.me, 2016) When a company has influencers like this talking about their product on their behalf, it makes marketing and advertising very simple for the company.

If we look at the top links for McDonalds website through MOZ here’s what we get:

Inbound Links for McDonald’s

All of the links shown are very trustworthy links that really help McDonalds with their marketing and Search Engine Optimization.

Subway

Here’s Subways top influencers through Hashtagify.me.

Hashtagify for Subway

The top influencer for Subway, Gabriele_Corno has close to 200 thousand followers. Subway also has other great influencers for their Hashtag such as WWE and XHNews.

Now let’s look at the top inbound links for Subways website through MOZ.com.

Inbound Links for Subway

All of the top inbound links for Subway are below average links. All the links have a below average PA, and DA score.  These links will have a negative effect on Subways SEO, and the lack of solid links will also hurt subways marketing strategies.