Wendy’s vs Taco Bell on Facebook
Which has a better Facebook network?
Let’s take a look and compare Wendy’s and Taco Bell’s
Facebook page.
Starting with Wendy’s, for the most part they post at least
once every day. They post a lot of bright colourful images, which is right in
tune with our summer season. They post promotional images and videos of their
new products and stay true to the original Wendy’s classics. Majority of the
posts are images of their products. From the last 25 days Wendy’s does not tend
to use the 50/50 rule. Their posts consist mostly of clever captions or product
names. Wendy’s doesn’t use very many keywords other than burgers. This page has had 10 million likes and 1.9 million total
visits.
The most successful recent post of Wendy’s was this
promotional lemonade ad. Since recently adding this lemonade they have promoted
it a lot over social media.
 |
| Wendy's Lemonade Ad on Facebook |
This post received
- 61 likes
- 1 comment
- 4 shares
For their Facebook page that is a high for recent posts. I
think this post was so successful because it paints a picture for the product. It
makes you think about sitting by a pool with your cute blue beach towel,
sipping on a cold, fresh glass of Wendy’s Lemonade. Not to mention the clever
caption “Life gave us lemons. We knew what to do.” Something that is eye
catching and funny to read will be a hit with the demographic they are trying
to reach.
Taco Bell also posts once a day. Taco Bell also posts a lot
of images that are eye catching and clever. They post other things like shares
of consumers talking about Taco Bell experiences, books related to the
industry, Taco Bell wallpapers and facts you didn’t know about Taco Bell. Their
page is very much targeted to the Taco Bell lovers in the world. They have an engaging page that appeals to
consumers. They have used the 50/50 rule but they do not follow that rule for
every post. They do not use keywords but follow the trend of bright images and
clever captions.
 |
| Taco Bell's Successful Facebook Post |
This post received
- 62.6 Thousand likes
- 990 comments
- 3.3 thousand shares
Taco Bell has a much
more successful Facebook presence. This post was also successful because it was
simple and clever. It wasn’t promoting the product itself but the Star Wars
craze at that time. This post was tapping into the interests of their target
market and, therefore, was successful.
Written By: Stephanie Bagnell
