Facebook Analysis
Chipotle vs A&W Facebook War
By: Ryan Cone
Over the course of this Facebook analysis Chipotle Mexican
Grill posts roughly about every 2-3 weeks with highly picked images that get
followers to like and share their content. With A&W they strive more to
their product posts and roughly share once-twice a month.
Content shown on
Facebook
Chipotle Mexican
Grill
|
A&W
|
Promotions
 |
Promotions
 |
Images
 |
Images
 |
Info
Graphs
 |
Even though both brands don’t post
as much as other fast food companies, both brands use the 50/50 rule when
posting on facebook.
Keywords
in posts linking to Brands:
Most
Successful Posts for Chipotle and A&W on Facebook
Chipotle:
ALT TEXT: example of facebook post ALT TEXT: example of
facebook post
3,600 Likes 51,000 Likes 138 shares 11,735 Shares 200 Comments 5200
Comments
13,000 Likes 4000
Likes 3646 Shares 200 Shares
These posts were
successful because they were short to the point posts that had colorful images
to intrigue the viewers to either like, comment or share the post.
Data Representation (On average)
Chipotle
700 likes, 90
comments, 100 shares
A&W
