Chipotle and A&W YouTube

Youtube Analysis

Chipotle Mexican Grill vs A&W Youtube Showdown

By: Ryan Cone

Over the course of this Youtube analysis Chipotle Mexican Grill roughly posts videos about 1-2 videos every couple months, so not very affective on YouTube. With A&W they post every month which is their main way of getting viewers to look at their particular brand as they post videos about new products or promotions every month.

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      What kind of video content does each brand posts?

(commercials,  how-to’s, news, industry related events)

   

                       

ALT TEXT: example of youtube videos

 (commercials,  how-to’s, news, industry related events

ALT TEXT: example of YouTube videos

 

Description Area for Youtube

Most Successful Videos for Chipotle and A&W on Youtube

Chipotle:

·              357,478 views

·               67 comments

·             Over 400 likes

A&W:

·               805,695

·               3 comments

·             9 likes

These videos were successful because they intrigued the viewer as it was something they wanted to see based off the brand. Promotions and how- to videos are a good way to get the viewer to watch your ad and hopefully buy your brand.

Quantifiable Data

Chipotle

37,993 subscribers • 29,036,077 views 
Joined Feb 25, 2006

A&W

965 subscribers • 7,009,681 views 
Joined Aug 26, 2013