Fast Food Facebook-Part 1

Popeyes Vs Burger King

Written By: Abdullah Khan

Popeyes and Burger King are two huge fast food competitors, want to know more about their Facebook presence?  Starting off looking into Burger King tracking their posts they post and update their audience on a weekly basis, spreading posts throughout the week 2-4 times a week minimum sometimes more than once on days. VS Popeyes who update their audience 3 times a week minimum and sometimes more than once on days as well. They both fairly post around the same amount on Facebook but when comparing content posted Burger King seems to primarily post more Promotion based content to get their audience engaged through pictures, such as showing new products as well as bringing awareness to the new discounted prices. They post mouth-watering product photos with captions that get viewers engaged. Popeyes on the other hand does promote and post content on Facebook as well but not just posting about promotions/ discounted prices for previous and new products, but also engaging the audience through memes and relatable events they have posts about prom, charities and current events which are relatable topics for consumers.

This is a good way to market because it get the readers interested because they can relate. When looking into both brands most popular recent posts, Burger Kings most recent post from this May that was most popular was their hotdog post that reached 110 shares topped by 518 likes and 162 pages of comments on the post. Now switching over to Popeyes side they had a recent post this month with their new promotion talking about when the offer ends and this post was their most popular reaching 101k likes , 16 562 shares and a whopping 5247 pages of comments.  When analysing the two brands posts they both accurately use the 50/50 rule, when posting their content they make sure to promote their company but also keep the viewers engaged like mentioned earlier Popeyes posts memes and funny jokes as well as promoting their products. Which is why these were both companies most popular. Burger King always promotes their company and will engage their viewers with good deals and offers. 

Picture #1 Burger Kings most popular post                                                                                                                                                                            Picture #2 Popeyes most popular post